PLANNED
80% of flowers sold in the U.S. are imported through layers of middlemen. American flower farmers exist but can't compete on the opaque commodity channel. The transparent supply chain creates the infrastructure the slow flowers movement has been waiting for.
A flower farm 40 miles from your house grows better product than what's shipped from Colombia through three intermediaries. But the local grower has no infrastructure — no clearing, no logistics coordination, no buyer matching. The transparent supply chain provides all three.
Varieties, growing practices, harvest dates, and seasonal availability listed on the platform. No pesticide use documented where applicable.
Florists, event planners, restaurants, and families within delivery range. Seasonal availability matched to buyer needs.
Direct delivery coordinated through the platform. Every arrangement carries the farm name, the grower, the varieties, and the harvest date.
The 'slow flowers' movement is growing rapidly but has no infrastructure. Growers sell at farmers markets and through word of mouth. Florists who want local product have to build individual relationships with every farm. The transparent supply chain is the missing logistics and clearing layer.
Many agricultural producers already grow flowers as a secondary crop. The platform infrastructure — listing, matching, clearing, delivery coordination — is identical to other verticals. New product class, same rails.
If you produce, process, or buy cut flowers and want to be part of what we're building, we want to hear from you.
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