PLANNED
The gap between commodity eggs ($2/dozen) and true pastured eggs ($8-12/dozen) is enormous, and the labeling is deliberately confusing. 'Cage-free' means almost nothing. The transparent supply chain replaces marketing labels with verified data.
'Cage-free,' 'free-range,' and 'pasture-raised' are marketing terms with minimal regulatory enforcement. A consumer can't verify any of them at the point of purchase. The transparent supply chain replaces these labels with actual data — the farm, the flock size, the acreage per bird, the feed, and the practices. Verified, not marketed.
Flock size, breed, acreage per bird, feed source, and outdoor access documented and verified. Not self-reported marketing language — actual data.
Eggs, whole birds, and specialty poultry products listed with harvest dates, practices, and pricing. Subscription and one-time models.
Every carton carries the farm name, the flock data, the practices, and the verification date. Consumers scan and see everything the label should have told them.
The pastured egg market is growing 15%+ annually. Consumer willingness to pay for verified practices is high — but trust in labels is low. The transparent supply chain solves the trust gap at the infrastructure level, not the marketing level.
Poultry is already on the Rivercreek network through the livestock vertical. Eggs are a natural extension — same producer, same farm documentation, different product. Many small producers already have laying flocks alongside their cattle or grain operation.
If you produce, process, or buy eggs & poultry and want to be part of what we're building, we want to hear from you.
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